1. MICRO ENVIRONMENTAL FACTORS AND PERFORMANCE OF QUICK SERVICE RESTAURANT IN PORT HARCOURT
Background of the study
Business organization does not operate in vacuum but it operates in business environment where there is production and distribution of goods and services. Business environment is the summation of all outside and interior co...
2. ANALYSIS OF THE INFLUENCE OF PEAK MILK ADVERTISEMENT ON CONSUMER BEHAVIOUR
EXCERPT FROM THE STUDY
The dairy food market in Nigeria is competitive and is dominated by a few brands. The advent of new brands of Milk in the market makes it pertinent for an old brand like Peak Milk to seek ways of sustaining large market shares and increasing product patronage whic...
3. ASSESSMENT OF ADVERTISING AS A SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
BACKGROUND OF THE STUDY
Nigeria Television Authority Enugu was established in the year 1960 by the Premier of an Eastern region of Nigeria Dr. Michael Okpara. It was the oldest television station in Nigeria. It was received in the thirteen states of the fe...
4. SOCIAL MEDIA TECHNIQUES AND CONSUMER PATRONAGE OF BODY CARE PRODUCTS IN RIVERS STATE
Background Of The Study
In the past decade, the World Wide Web has seen a significant increase of user-driven web technologies known as social media, which has led to the establishment of online communities, enhanced debates, opinion-sharing, and user-g...
5. THE USE OF INSTAGRAM FOR HAIR EXTENSION SALES BY PORT HARCOURT VENDORS: VISIBILITY AND FEEDBACK. A CASE STUDY OF HAIRS_BY_ OLIVE IN PORT HARCOURT
BACKGROUND OF THE STUDY
It's no secret that social media has taken over many parts of modern life. As previously said, social networking has risen dramatically in the last decade in particular. To say that the sector has exploded is an unders...
6. THE EFFECT OF BRAND IMAGE ON CONSUMER BEHAVIOR
ABSTRACT
The purpose of this study was to examine the effects of brand image on customer behavior in the Nigerian banking sector. The study was guided by the research questions that were aimed at&...
7. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
ABSTRACT
The purpose of this study was to examine the effects of brand image on customer behavior in the Nigerian banking sector. The study was guided by the research questions that were aimed at answering how marketing mix strategies affected brand image and customer behavior in the...
8. A Study on factors influencing Nigerian online consumer purchase behavior
ABSTRACT
The purpose of this research is to explore the factors that influence Nigerian online consumer purchase behavior. After a detailed relevant literature and theoretical framework on factors influencing Nigerian online consumer purchase behavior, researcher framed a well-structure...
